The film's release coincides with publication of the latest instalment in historian Patrick Buisson's much-praised study of sex lives during the Nazi occupation of France: 1940-1945 Années érotiques. But it stops short of a darker period in her life - her affair with the Nazi officer, Hans Gunther von Dincklage, at Paris's Ritz hotel during the Occupation. The film sees her move from poverty to high society, from young hat-maker to her first catwalk show. The film Coco Avant Chanel focuses on what its director calls the miserable, "pure Balzac" early years of Gabrielle Chanel, nicknamed "Coco" during her failed attempt to launch a singing career. A second, rival film about Chanel's love affair with the Russian composer Igor Stravinsky will be released later this year as France embraces a newly discovered film genre: biopics of troubled females such as the singer Edith Piaf and novelist Françoise Sagan. Next month, the label's best-selling perfume Chanel No 5 unveils a new advertising campaign starring Audrey Tatou, best known for her role in the film Amelie, who plays Mademoiselle Chanel in the first film, Coco Avant Chanel. With French luxury brands desperate to show they can buck the financial crisis, the biopic of "Mademoiselle" has been accompanied by endorsements of Chanel style from silk pyjamas to women's suits. An illegitimate chid abandoned in a rural orphanage and taught needlework by nuns rose to become the star of Paris fashion - a bolshy, androgynous trendsetter who freed women from corsets, invented the little black dress, round-neck jackets and quilted handbags which inspired a century of rip-offs.įrance is braced for months of Chanel mania as the first of two feature films about the fashion house founder, Coco Chanel, opens today. Every 10 years we will enrich this story which was a real scandal at that time, but Gabrielle Chanel was a visionary.It was the ultimate French fairy tale. I think 1932, Bijoux de Diamants will be a time maker in the history of jewelry at Chanel. This collection is linked to 1932 like the one which took place 10 years ago when for the first time, Patrice celebrated 1932 and the one which will take place in 10 years’ time. Commercially this collection had a huge effect as we have mostly sold everything in four days. Then the sales follow, it is a consequence finally. Firstly, I think the amount of work made on the brand and the creation and the fact that we always want to elevate Chanel, which is always our first aspiration. This collection has a twofold importance. Gabrielle Chanel said: “ Nothing could be better for forgetting the crisis than feasting one’s eyes on beautiful new things, which the skills of our craftsmen and women never cease to unveil”. We will of course celebrate its hundredth anniversary in 2032!Ĭhanel Fall Winter 2022-23 Haute Couture show CHANEL 1932 is a collection, so we will continue to have it in 20, 30 or 50 years. The original collection was almost entirely pristine, the new one gives pride and place to colorful gemstones: sapphires, opals, rubies, spinels, tanzanites, blue and yellow diamonds. We are very proud as all the pieces have been made, here on the creative studio in 18 place Vendome. The creative studio has imagined 77 creations - 15 are above a million- 13 can be transformed wrapping around and resting freely against the body. Patrice has revisited the Comet, the Moon, The Sun and has added the satellite and the rocket. The 1932 High Jewelry Collection is a journey out of time and place to gaze up at the circling of planets and the movement of stars. Invitation Bijoux de Diamants in 1932 CHANELĪnd today? After 90 years, the Chanel Fine Jewelry Creation Studio led by Patrice Leguéreau has drawn its inspiration from the modern spirit of “Bijoux de Diamants” to create a new story.